Project Description

Music’s Biggest Night®

Celebrating Music Excellence

Music’s Biggest Night®, the Annual GRAMMY Awards®, is one of television’s major global broadcast events and ranks as one of the highest-rated and most-watched specials.

Our long-standing GRAMMY® work, as engaged by Alfred Haber Inc. (AHI), the international distributor, and The Recording Academy*, encompasses a comprehensive annual GRAMMY Awards – Canada Campaign to elevate the brand awareness, engagement and profile of the GRAMMY brand and the prestigious annual GRAMMY Awards. The live GRAMMY televised event celebrates outstanding achievement in the music industry and brings together thousands of creative and technical professionals in the recording industry from all over the world.

LCI Associates Inc. (LCI)’s established relationship with the prestigious, internationally-recognized GRAMMY Awards is an exciting dimension of our work and an extension of our entertainment industry, media and event experience.

Utilizing our experience of more than three decades working in media, culture and broadcasting, a stellar range of activities takes place, engaging domestically the broadcast licensee, music labels, industry, retail and media, with a focus to promote the GRAMMY Awards brand across Canada plus showcase Canadian talent – to Canadians and to the world:

  • Win-fly multi-platform contests
  • In-store P.O.P. and promotions
  • Broadcast licensee collaborations and support for the GRAMMY televised events
  • GRAMMY Week
  • GRAMMY-related Special Events creation and management
  • Media and public relations

To commemorate the 50th anniversary of the GRAMMY Awards in 2008, LCI conceived, managed and produced the signature event, “A Showcase  and Celebration Of Canadian Music Excellence”. This now annual Showcase and Celebration is held during GRAMMY Week in Los Angeles, and is designed to recognize and honour the Canada-U.S. cultural relationship, the legacy of Canadian executive producer Pierre Cossette who brought the GRAMMY Awards to television, the Canadian GRAMMY nominees, and emerging new Canadian artists. Attended by industry executives, dignitaries and celebrities, the event heightens the exposure of the GRAMMY Awards as well as emerging and established Canadian artists through the live featured performances and multi-media coverage.

We are proud to have, over the years, brought together stakeholders, like the Canadian Independent Music Association (CIMA) and the Canadian Consulate in Los Angeles, as well as secured the support of The Recording Academy®, Canadian broadcasters, music labels, sponsors and media outlets.

*For more information visit follow @TheGRAMMYs on Twitter, like “The GRAMMYs” on Facebook, and join The GRAMMYs’ social communities on Google+InstagramTumblr and YouTube.